Building relationships is important for any business interested in selling their products.  A social media campaign allows you do that.  However, it’s important to understand that success is based on execution – not just going through the motions.  When you engage in social media, you should create a series of contact points for prospects to share your content, like your Facebook page and…

DealerRater, the world’s premier car dealer review web site, today announced that its vice president of sales, Heather MacKinnon, will be a featured speaker at Chicago DigitalCON, to be held at the Chicago Automobile Trade Association, May 9-10. MacKinnon’s presentation entitled, “The Do’s & Don’ts of Building and Leveraging an Online Reputation,” will be held Thursday, May 10th at 4:15 PM. Attendees will learn about the myths vs. the realities involving online…

April 28, 2012 - - If you haven’t heard by now, Google plans to produce self-driving car technology and hopes to partner with folks in Detroit. Google announced in October that its engineers are working on developing technology for cars that can drive themselves.

Anthony Levandowski, head of Google's self-driving car project, told an audience at the Society of Automotive Engineers conference this week that the company is looking for partners to help it get autonomous cars on the road…

Total Retail Unit Sales Increase 18.1%

BLOOMFIELD HILLS, Mich., Apr 25, 2012

-- Revenues Increase 17.9% to $3.2 Billion

--Same-store Retail Revenue Increases 7.5%

--Income from Continuing Operations Increases 37.3% to $50.0 Million

--EPS from Continuing Operations Increases 41.0% to $0.55

Penske Automotive Group, Inc., an international automotive retailer, announced today the most profitable first quarter in…

NEW YORK, NY, Apr 25, 2012 - HookLogic, the leading provider of ecommerce media solutions and services, today announced its new partnership with PureCars(TM), an automotive research company dedicated to answering the top concerns of car shoppers. As a result of this new relationship, PureCars will now leverage HookLogic's popular Lead-to-Show incentive solution for the over 1,500 automotive dealerships they represent.

PureCars' mission is to answer the top concerns of a…

CEDAR FALLS, IA – April 23,2012 - Rob Mudd, President of Digital Media at Mudd Advertising, has been selected to present at the inaugural Chicago DigitalCON. The conference will be held in Chicago May 9-10.

The Chicago DigitalCON is geared to help dealerships by sharing the latest online, digital strategies from the industry’s top experts. Topics from the speakers include: increasing traffic and sales, SEO and paid search, enhancing online reputation and much…

I don't know about the Midwest, but here in New Jersey new car sales (for the most part) are down and competition is fierce.  I am spending a lot of my time thinking outside of the box and going after new markets. AIM and Capitis have been instrumental in keeping my phone ringing by increasing my exposure in my area. It seems that new markets and new marketing are going to be the way to keep afloat in turbulant waters. Thanks David and Jim!

Auto Shoppers Remain Strong In March, Continued Strong Auto Sales to Follow

Increasing gas prices move fuel-efficient car models into Top ASI spots

Nashville, TN — 04/13/2012 — Dataium, the largest aggregator of online automotive shopper behavior, today released its monthly ASI report. The ASI (Automotive Shopper Intensity) index, a leading…

DealerSocket's New Tool, MobileCRM, Makes Its CRM Tool Available in a Mobile App

AN CLEMENTE, Calif., April 10, 2012 - Leading auto dealer CRM DealerSocket (DealerSocket.com) is creating a buzz with the recently released MobileCRM, which allows users to access its industry-leading CRM tool in a mobile application.

"This advanced mobile solution is designed to take your key daily activities and make them available in a simple, easy-to-use mobile application," saysJonathan…

RoadLoans.com® Named Preferred Auto Lender for Cars.com™ Customers

Consumers can shop for and finance vehicles from the leading automotive Web site

DALLAS, April 9, 2012 — Online automotive research site Cars.com has selected RoadLoans.com as its exclusive lender for its online customers. Visitors to Cars.com, newcars.com and pickuptrucks.com can get pre-approved for auto financing as part of their automotive shopping experience.

RoadLoans.com is a leading online auto…

Chicago IL, April 10, 2012 – Automotive Internet Media, a leading automotive online marketing company, announced today they are hosting Chicago DigitalCON on May 9-10^th at the Chicago Automobile Trade Association.  The inaugural Chicago DigitalCON will bring the industry’s best digital subject matter experts from around the country to share the latest online strategies to help dealerships learn ways to enhance their online marketing.  …

NEW YORK, NY 04/10/12 -- HookLogic, the leading provider of e-commerce media solutions and services, today announced the launch of new mobile capabilities integrated into its popular Lead to Show incentive solution for automotive dealerships. As the newest facet of the AutoHook suite of dealer tools, the functionality enables automotive dealers to provide incentives to customers who visit their mobile websites or mobile apps.…