Effectively communicating with your online customers via email is extremely important. The battle of the inbox is a tough one to begin with, and if you are fortunate enough to get your email opened it needs to be awesome or it gets deleted. People don’t flag spam and they don’t reply to blah blah blah.

The DNA of an awesome email is a mixture of personalization, relevancy and congruency. It should be personalized because that’s a “person” on the other end. Relevant…