Chicago IL, July 31, 2012 – Automotive Internet Media, a leading provider of internet marketing services to the auto industry launches AIM’s CarClicks to drive more auto shoppers to dealership websites.
AIM’s CarClicks is the first program to offer dealerships the ability to drive auto consumers shopping on independent automotive sites directly to the dealership’s website. Dealership inventory is displayed with priority placement on a network of automotive shopping sites. When auto shoppers click on the dealership’s listing, they are taken directly to the vehicle detail page on the dealership’s website.
“We believe that CarClicks will quickly become one of the most effective and efficient marketing programs in the automotive industry,” said Tony French, President of Automotive Internet Media. “Dealers market their inventory to millions of online shoppers and they only pay a small fee when an actual shoppers in interested in their vehicle.”
Online shoppers who are deep in the sales funnel are taken directly to the dealership site where they have one of many ways of getting in contact with the dealership. The consumer can communicate with the dealership based on the conversion tools on their site (i.e., phone, chat, lead form, etc.). It‘s known that dealer websites are far better at converting sales when compared to 3rd party lead forms and other marketing efforts. CarClicks’ objective is to drive the online shopper directly to the dealership website.
AIM’s CarClicks works like a form of Pay Per Click advertising but only targets auto shoppers who are deep in the purchasing funnel interested in a specific vehicle.
Here’s how it works: The consumer is shopping in one of the CarClicks network of automotive sites; they’ve modified the search results to find a specific make & model around their zip code and are reviewing the many pages of results. Consumers can view the picture of the vehicle, year-make-model, color, mileage & price. If they want to find out more about a particular car they click into the vehicle detail page but instead of landing the consumer on shopping site’s page we drive the consumer directly to the dealership website. When the consumer clicks on a specific car the dealerships is charged a very small fee. It's very efficient in buying targeted and quality traffic.
“Dealers are tired of paying thousands of dollars for leads that aren't converting,” French continued. “Our program drives quality, yet inexpensive traffic directly the dealership where consumer’s feels more comfortable communicating with a local business.”
Similar to Pay Per Click programs, AIM’s CarClicks allows dealerships the ability to set a daily ad budget. Once the budget is met, CarClicks no longer drives the consumer to the dealership’s website but continues to promote the vehicle through traditional 3rd party sites vehicle detail page promotion. Dealerships can monitor their daily budget and results through the CarClicks’ backend software and through their website analytics.
About Automotive Internet Media, Inc.
Automotive Internet Media, Inc. (AIM) headquartered in Chicago, Illinois is a premier full service internet marketing and online advertising agency that focuses exclusively on the automotive industry.
AIM provides a wide array of digital marketing products and services such as search engine optimization (SE0), social media services, search engine marketing (PPC), vehicle video services, lead generation, email marketing and dealership consulting.
AIM encompasses an integrated network of highly specialized automotive consumer websites that drives online traffic and connects digital advertising with their clients' brand objectives.
With a solid foundation for growth, AIM is simultaneously building its current brands while continuing to grow through launching and managing other products and providing digital marketing services to automotive dealerships.